Russian advertising standards officials received a number of complaints about an ad from a construction company which depicted a woman measuring her chest to advertise “small prices and lots of complexes”.

The officials agreed with complaints that the ad body-shames women but, they also said small breasts were “physical defects”.

The Federal Antimonopoly Service (FAS) stated:

FAS ruled the billboard used an offensive image of a woman and expert council found the advertisement points to physical defects in woman (small breasts).

Nastya Krasilnikova, an anti-sexism blogger has criticized FAS:

Probably, the person who wrote this thinks it’s perfectly obvious that a small chest is a physical disability.

This story tells us one simple thing about Russia, sexism is part of the culture.

For the billboard depicting small breasts as physical defects, the construction company, face a fine of 500,000 rubles ($7,410).